Talk: The evolution of the Google Business Profile and its future role in the AI Overview

Brad Wetherall, former Director of Operations for the Google Business Profile talks about his firsthand experience leading the Google Business Profile team, highlighting the products evolution and future trajectory.

Brad discusses the Google Business Profile's role in influencing the AI Overview and how this will shape the future of local search.

He will offer insights into how businesses can leverage these advancements to enhance their online visibility.

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