About Us

Bitwize Consulting is a premier consulting firm specializing in enhancing businesses' performance on Google.

Founded by Brad Wetherall, a former Director of Operations @ Google, responsible for leading the Support and Operations teams for Google Wallet, Google Business Profile, Google Merchant Center and Google Domains.

Direct Google Leadership Experience for Google Wallet, Google Business Profile, Google Shopping
Direct Google Leadership Experience for Google Wallet, Google Business Profile, Google Shopping

10+

4+

Google Products Managed

years Google Experiance

Brad Wetherall

Brad has over 15 years of Snr leadership experience from fortune 100 companies J.P. Morgan Chase and Google Inc.

As a Director of Google Technical Services, Brad spent 10 years successfully managing a team responsible for implementing and improving product experiences for large global products like Google Maps, Search, Wallet and Shopping.

Brad led a customer service & support operations team that transformed operational processes for multiple Google products.

  • Responsible for the support of over 100M businesses (small and large) to help them grow by optimizing their presence on Google.

  • Program managed the launch of over 100 API integrations with large service providers (DoorDash / OpenTable etc) to enable Google's Reserve with Google and Food Ordering capabilities.

  • Designed and developed the Small Business Advisors consultation service.

  • Designed and implemented a support automation solution that successfully automated 30% of support cases.

  • Led the go to market strategy for “Hands Free”, Google's experimental facial recognition payments solution.

  • As an expert communicator, Brad facilitated training classes on “Executive Presentations” and “The Trusted Advisor”, achieving a 4.8 star rating from over +1K Googler's.

Brad Wetherall, Former Director of Google Technical Services & Owner of BitWize Consulting Inc.
Brad Wetherall, Former Director of Google Technical Services & Owner of BitWize Consulting Inc.

Founder/Owner: Bitwize Consulting Inc.

Brad led operations for Google My Business, now Google Business Profile, demonstrating strong focus on operational rigor. Highly organized and detail-oriented. Brad was able to dig into critical issues, grasp detailed processes and drive best practices, ensuring that work is carried out efficiently and to a high standard.

Sam Wilson

Director, Google Technical Services

Brad understands his products thoroughly, identifies bottlenecks and areas of inefficiency, and work with his team and stakeholders to deploy improvements and new solutions and measure their effectiveness. Brad also works proactively with product & engineering leadership to thoroughly plan for new product launches and seamless new deployments.

Mike Marom

Head of Partner Strategy & Operations, Stripe

★★★★★
★★★★★

Brad was my skip level manager for five years at Google. He played a huge part in creating a culture where we were all in it together, trying to advocate on behalf of millions of small businesses to make people's lives better. Brad definitely instilled in me a respect for the merchant and opportunity that still drives me to do right by our users everyday.

Ian Halpern

Lead GBP Product Specialist, Google

Brad is one of the best leaders I have ever worked with (across West Point, the Army, Amazon, and Google). His ability to transform individuals and organizations is remarkable, driven by his exceptional communication skills and strategic decision-making. He changed my life by showing me how to succeed while taking care of people along the way.

Alex Grant

Program Manager, Google

★★★★★
★★★★★

see more recommendations on Brad's LinkedIn profile